About

Before real estate, I worked in a multi-platinum recording studio  — an environment where precision, timing, and presentation weren’t optional. Every detail mattered, and that discipline trained my eye for storytelling and brand — the same skills I now apply to luxury property marketing. When the Great Recession hit, I pivoted to finance and investment strategy in the Bay Area, learning how to think opportunistically under pressure. Later, I built and scaled a successful e-commerce business, managing marketing and growth before exiting. Each experience added new layers of strategy, communication, and execution that now drive my real estate approach.

Sellers don’t hire me for a logo or a postcard. They hire me for strategy, speed, and results. Every listing becomes a campaign — not a posting. My approach is modern, data-driven, and digital-first. Through cinematic video, SEO, and targeted marketing, I position properties to win online before the first showing even happens. My Incline Village Real Estate YouTube Channel and blogs rank for high-intent searches like Incline Village luxury homes for sale and Lake Tahoe waterfront real estate, connecting listings directly to Bay Area, Silicon Valley, and Los Angeles buyers seeking privacy, tax advantages, and the Tahoe lifestyle.

Proven track record across industries where precision and results matter. Financial acumen from years in investment strategy — I evaluate deals like buyers do. Marketing expertise built on scaling businesses, not just selling homes. Competitive mindset — I move fast, adapt quickly, and execute under pressure. Creative storytelling and analytics that compound into measurable results. When you work with me, you’re not hiring a salesperson — you’re partnering with a strategist who designs campaigns that compete, attract, and close.

I joined Real Broker because it’s built for agents who operate like entrepreneurs. Its cloud-based model lets me move fast — launching video campaigns within hours, adjusting SEO in real time, and collaborating instantly with agents across California and Nevada. Real Broker replaces bureaucracy with technology and precision — the same principles that define my business.

Lake Tahoe isn’t just a destination — it’s a lifestyle built on privacy, balance, and beauty. Every property I represent is marketed like a national brand launch — optimized for visibility, storytelling, and value.

In today’s market, success belongs to those who move faster and market smarter. My edge lies in creativity, data, and execution — the same instincts that started with a twin brother and evolved into a lifelong drive to win.

 Selling a luxury home in Lake Tahoe today isn’t about who has the fanciest logo — it’s about who has the fastest, most precise digital marketing strategy. At Real Broker LLC, I’ve built a platform designed for the modern market: agile, data-driven, and engineered to reach qualified buyers before traditional campaigns even start. My philosophy is simple: precision beats prestige. Every listing I take in Incline Village, Zephyr Cove, Truckee, or Reno gets a custom-built digital ecosystem designed to convert curiosity into showings. No corporate templates, no postcard drops — just strategy, execution, and measurable results.

The majority of luxury Tahoe buyers are Californians seeking privacy, tax advantages, and a better lifestyle. They live in Atherton, Palo Alto, Hillsborough, and Los Angeles — and they start their search online. That’s why every blog, video, and listing page I create is optimized for high-intent searches like Incline Village luxury homes for sale and Lake Tahoe waterfront real estate. This is search-intent engineering, not keyword stuffing — connecting your home directly to the buyers most likely to act.

YouTube is the new open house. My Incline Village Real Estate channel reaches thousands of California viewers monthly. Each video is built like a short film — cinematic visuals, narration, and storytelling that sell lifestyle, not just square footage. Every video is geo-tagged and optimized to rank for targeted search terms, generating ongoing exposure long after traditional ads expire. The result: a lasting digital footprint that keeps your listing visible and relevant.

The most serious Tahoe buyers don’t browse public listings — their agents send them opportunities. I maintain a private database of top agents from Silicon Valley to Malibu, providing early-access previews and video briefs for each new listing. This direct outreach connects your property to vetted, high-net-worth clients before it ever hits the open market.

Legacy luxury brands move slowly. Real Broker LLC lets me move fast — launching videos within hours, adjusting SEO and paid ads in real time, and pivoting instantly as trends shift. It’s marketing run like a media company, not a franchise.

Luxury real estate in Tahoe isn’t about global reach — it’s about targeted visibility. The right buyer is already in San Francisco, Los Angeles, or the Bay Area. I focus on where attention actually lives: YouTube, Google, and private agent networks. When your listing goes live with me, it’s not just posted — it’s launched. Every campaign is built to rank on Google and YouTube, engage buyers through cinematic storytelling, reach top agents directly, and adapt dynamically based on live data.

Selling in Lake Tahoe, Incline Village, or Reno requires creativity, precision, and speed — not bureaucracy. When you list with me, you’re not hiring a salesperson; you’re partnering with a strategist who builds modern campaigns where the buyers actually are.

 When a home in Incline Village or Zephyr Cove doesn’t sell, it’s rarely the property’s fault — it’s the marketing. Listings don’t fail because buyers aren’t out there; they fail because the story wasn’t told right. Selling a luxury home in Lake Tahoe isn’t about the logo on the sign — it’s about who can move faster, reach farther, and tell the story better. At Real Broker LLC, I’ve built a platform designed to relaunch expired listings with precision, storytelling, and exposure traditional firms can’t match.

Every relaunch starts with a full marketing autopsy. Most expired listings share the same flaws: uninspired photos, flat copy, misaligned pricing, and little to no digital reach. Today’s buyers live online — if your home isn’t visible on YouTube or Google, it’s invisible. My goal is to uncover what the previous campaign missed and rebuild momentum through data and creativity.

Most Tahoe luxury buyers aren’t international — they’re in Menlo Park, Palo Alto, Hillsborough, and Los Angeles. They search daily for neighborhoods, tax advantages, and lakefront properties. Every blog, video, and listing I create is built for those exact searches — phrases like Incline Village luxury homes for sale and Lake Tahoe waterfront real estate. This connects your home directly to qualified buyers faster than postcards or print ads ever could.

YouTube is the new open house. My Incline Village Real Estate Channel reaches thousands of high-intent California buyers every month. Each video is crafted like a cinematic short film — lifestyle storytelling, drone cinematography, and narration that help buyers feel the home before stepping inside. Every upload is optimized to rank for Tahoe-specific searches, generating lasting reach long after paid ads stop.

The most motivated buyers work privately through trusted agents. I maintain a database of top-producing agents from Silicon Valley to Malibu and share early-access previews and property briefs before listings go public. This exposure connects your home to real buyers before competitors even know it’s back on the market.

Traditional brokerages are slow and layered with approvals. Real Broker’s cloud-based platform lets me move fast — launching videos within 24 hours, adjusting SEO and ads in real time, and pivoting as trends shift. I market homes like a digital media company, not a franchise office.

When your listing expired, momentum stopped. My relaunch system rebuilds it — fresh branding, SEO-driven content, YouTube optimization, and syndication across Google and agent networks. Within days, engagement reignites through organic traffic, video views, and direct buyer inquiries.

If your home in Incline Village, Zephyr Cove, Truckee, or Reno didn’t sell, it doesn’t need another yard sign — it needs a digital relaunch that dominates search and video. When you list with me and Real Broker LLC, you’re partnering with a strategist who rebuilds visibility through SEO, storytelling, and precision marketing.